A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

Valverde Construction

Branding, Creative Direction

“Classic” and “clean” were the only words used in Valverde’s request for a new logo and visual brand identity.

We took the niche construction company’s extreme passion for mid-century “post and beam” design and translated it into a sleek logo, which also reflects exceptional durability and strength. Traditional construction colors complement the feel and subtly reemphasize the business’ expertise.