A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder
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Based at the foot of Mount Tamalpais in Marin County, California,  Bootjack derives inspiration from the many trails that stretch across the peak. Its landscape reminds us just how important captivating and sparking wonder is—there’s a sense of happiness we gain from the destination every day. This passion has inspired us to open an additional office in Bend, Oregon.

We’re always up for exploring the enigmatic and the unknown with you. Whatever voice you’d like to project, we’ll help you find it with focus, attention to detail and exceptional (and sometimes unusual) thinking. We offer brand strategy, the vital process of laying out goals and design elements, along with visual identity design, logo creation and more.

Honest, passionate work is our forte. We’re always ready to entertain or challenge ideas because telling your story with truth, appeal and originality comes first.

Let's work together >


  • Visual Identity
  • Logos
  • Brand Strategy
  • Naming
  • Collateral Design
  • Content + Copywriting
  • Web Design

The Team

James van Kriedt

Principal/Creative Director

A natural-born visual storyteller with an early knack for art and design, Northern California-native James van Kriedt embarked on the path to Bootjack Creative more than a decade ago, soon after the birth of his son. His education straddles design training and real world experience. Bootjack continues to evolve, delivering meaning-making visual design and marketable brands to design-driven clientele. When not immersed in the creative process or collaborating with clients, James is on single track, slopes, or hiking trails with family and friends or finding enjoyment in the wide world of cinema.

Emilio Domingo

Lead Designer

Emilio Domingo specializes in strategic brand development and package design. Curious, collaborative, and design-driven, Emilio’s experience across multiple design disciplines and industries contributes volumes to the creative output at Bootjack.

Michelle van Kriedt

Chief Operating Officer

Michelle is a thoughtful and experienced operations and communications professional with varied industry experience. She is a curator of intellectual curiosity and solutions-driven thinking, with a hyper focus on efficiency and a gaze toward the big (beautiful) picture.


Some fine people we have worked with

  • Kimpton Hotels
  • Point Hospitality
  • Workday
  • Starbucks
  • Mr. Espresso
  • Marriot
  • The Pelican Inn
  • Marin Magazine
  • The Wine Group
  • La Boulange