VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.
When esteemed restaurateur Ged Robertson took on the special task of revamping and elevating a classic American and Mexican mainstay diner in Mill Valley, it was our responsibility to aid him in staying true to its heritage, while injecting a playful energy.
We turned heads (ever so slightly) with bright, retro-inspired hues and a modern yet modest typeface. Warm, welcoming, but fresh, we also chose to work in a few illustrations for a cheery, childlike vibe. Please visit shorelinecoffee.com to see more.