A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

Shoreline Coffee Shop

Branding, Collateral

When esteemed chef/restaurateur Ged Robertson took on the special task of revamping and elevating a classic American and Mexican mainstay diner in Mill Valley, it was our responsibility to aid him in staying true to its heritage, while injecting a playful energy.

We turned heads (ever so slightly) with bright, retro-inspired hues and a modern yet modest typeface. Warm, welcoming, but fresh, we also chose to work in a few illustrations for a cheery, childlike vibe.