VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.
To pay homage to the Muir Beach property modeled after a British countryside pub from the 16thcentury, we worked to capture the inn’s experience and feeling. Striking brand elements, and eventually a custom WordPress site, helped it all come to life.
A black and white color scheme, along with typography reminiscent of William Caslon’s famous namesake type, evoke the inn’s dedication to this time period in England’s west country. A reimagined logo with new placement throughout the site elevates the web experience and emphasizes its rustic refinement.