VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.
Kimpton Hotels enlisted the help of Bootjack Creative to concept and brand a new seafood restaurant for its Portland “riverplace” property. Looking to a recreate the classic fishing lodge experience, Bootjack developed a fictional name and brand story centered on the sport and its history. The “brand,” King Tide, now stretches across faux fishing-line coasters and sardine-tin check presenters for a playfully authentic experience.