A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

King Tide Fish + Shell

Branding, Naming, Collateral Design

Kimpton Hotels enlisted the help of Bootjack Creative to concept and brand a new seafood restaurant for its Portland “riverplace” property. Looking to a recreate the classic fishing lodge experience, Bootjack developed a fictional name and brand story centered on the sport and its history. The “brand,” King Tide, now stretches across faux fishing-line coasters and sardine-tin check presenters for a playfully authentic experience.