A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

Flour Craft Bakery

Branding, Collateral, Packaging

An artful and elevated answer to the classic gluten-free bakery, Flour Craft Bakery offers modern, French-inspired pastries suitable for all tastes. Owned by husband-and-wife team Heather and Rick Hardcastle, the charmingly rustic spot successfully removes the stigma that gluten-free sweets and treats are tasteless and boring.