A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

Finn Town Tavern

Branding, Collateral, Web Design

Finn Town, a local gathering spot in San Francisco’s Castro Valley, pays tribute to the city’s rich history. When owner Rick Hamer wanted to shadow a modern saloon, Bootjack turned to vintage Gold Rush flyers and old newspaper advertisements for inspiration. A dash of bold color lends relevancy, while actual historical images play up the nostalgic cocktail and food offerings.