A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder


Branding, Naming, Collateral, Web Design

Next to The Chapel, San Francisco’s independent music venue in the Mission District, Curio demanded a careful reimagination. Bootjack worked closely with interior designer Michael Brennan to tie in the occult and black magic of the late 19th century with accurate, borrowed ephemera. For example, a custom cocktail menu inspired by the Curio (a cabinet of curiosities) features mythical creatures from around the world.