A Branding & Design Studio

VK Design is now Bootjack. We have grown into a Branding + Design Studio with a focus on strategy led creative. We look forward to taking this trail with you–let us help guide you and share your story.

James Van Kriedt Principal + Founder

Black Cat

Branding, Collateral, Web Design

A San Francisco staple that lit up the supper-club scene more than 50 years ago, Black Cat reopened in 2016 with a fresh feel and concept. We stepped in to help its image evolve into something the modern jazz scene would marvel at with a sleek and sultry look, but made sure to honor the place’s roots. Eventually, we also built a custom WordPress site to showcase more of the brand’s personality.

Art-deco details and mid-century illustrations influence the new cat icon, while the overall design reveals a clean black-and-white palette to ensure the restaurant and jazz club’s culture is still the focus.